Josie Maszk Adkins

CaroMont Hospital's 70th Anniversary Campaign

CaroMont Health 70th Anniversary


CaroMont Health is public hospital system in Gastonia, NC. Chris Waldrop and I developed the "70 Years of Care" branding system to help them celebrate their 70th anniversary. The campaign takes on a celebratory, yet dignified look with bold type and subtle ribbon accents. The simple 2-color palette draws focus to the black and white photos which were all hand-selected from old CaroMont yearbooks and newspaper clippings.

I was responsible for the design and production of the following pieces: a 68-page community report, campus banners, newspaper inserts, an 8-poster series and web banners.

Role: Graphic Designer, Created at Ferebee Lane.

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