Le Creuset
I created the logo for the release of a special edition Turquoise product for Macys. The logo hints at the middle eastern origin of the color while maintaining a feminine look to appeal to brides-to-be registering for kitchen accessories.
I also directed a photoshoot for the 90th Anniversary Packaging. I was in-charge of planning shots, posing the product and assisting at the shoot. The photographs were used catalogues and ads.